As a small business owner, you may be wondering what should be included on your company’s website. While there is no one-size-fits-all answer, there are certain elements that can help make your site more user-friendly, eye-catching, and successful.
In this article, we’ll discuss some of the key website features to include in your online presence. We will then discuss how to make these elements stand out, and finally, we will talk about some things to stay away from.
8 Must-have features of a great small business website:
1. Business-appropriate design.
One of the most important aspects of your business is its website design. Your website should have a professional, clean, and modern look that reflects the quality of your products or services. Avoid using too many colours or cheesy graphics, as this can make your site look unprofessional.
It’s also important to ensure that your site is responsive, meaning it can be easily viewed on any device. With over half of web traffic now coming from mobile devices, it is essential to provide a good user experience.
2. Contact information.
Make it easy for potential customers to get in touch with you by prominently displaying your contact information on your website. Include your phone number, email address, and physical address (if applicable). You may also want to add a contact form to your site so that visitors can easily get in touch with you without having to leave the site.
3. Social proof.
In today’s digital age, it’s important to have a presence on social media. Social proof is a powerful thing, and potential customers are more likely to trust a business that is active on social media. Linking to your social media accounts from your website can help you connect with potential customers and create a more well-rounded online presence.
Adding a blog to your website can be a great way to generate new content, engage with your audience, improve your search engine optimization (SEO), and increase the number of your website visitors. If you decide to add a blog to your site, be sure to post regularly and promote your valuable content across social media and other channels.
5. A welcoming ‘About Us’ page/section.
An “About Us” page or section is a great way to tell potential customers more about your business and what makes you unique. Use this to share your company’s story, highlight your team members, and build trust with your audience. Whether it is a separate page or just a section, make sure it is easily accessible from your homepage.
6. A strong call to action.
Your website must have a strong call to action (CTA) that prompts visitors to take the next step, whether it’s signing up for your newsletter, scheduling a consultation, or making a purchase. Make sure your CTAs are visible and use persuasive language to encourage visitors to take action.
7. A user-friendly navigation bar (menu structure).
Your website’s navigation bar (or menu) is one of the most important elements for helping visitors find what they’re looking for. Keep your menu structure simple and easy to understand, with clear links to all the important pages on your site. You may also want to add a search bar so that visitors can quickly find what they’re after.
8. A testimonial or review section.
Including testimonials or reviews from past customers on your website can be a great way to build trust and credibility with potential customers. If you don’t have any testimonials or reviews yet, consider asking some of your satisfied customers to write a short review that you can post on your site.
These are some of the key elements every small business website should have. By including these features, you can help ensure that your site is friendly, informative, and trustworthy – all of which are important for attracting and keeping customers.
Now that you know some of the important features that should be on a business website, let’s discuss how you can make your site stand out from the competition. Here are a few tips:
How to make your website stand out from the rest:
Add unique content.
Offering fresh and unique website content is a great way to set your site apart from other businesses in your industry. This could include blog posts, infographics, video content, or even just well-written product descriptions. Whatever type of content you choose to add to your site, make sure it is high quality and informative.
Use attractive visuals.
In addition to using unique content on your site, every business website needs attractive visuals to capture the attention of visitors. This could include adding images, videos, or infographics to your site. If you have a products or services page, make sure to include high-quality photos that show off your offerings in the best light possible.
Make it easy to use.
Another important way to make your website stand out is by making it easy to use. This means having a well-designed and user friendly website that is easy to navigate. Visitors should be able to find what they’re looking for quickly and easily without getting frustrated.
Give people some bonus content.
One of the best ways to make your site stand out is by giving visitors something extra. This could be in the form of a free e-book, an exclusive coupon code, or access to a private members-only area. Whatever you choose to offer, make sure it is valuable and relevant to your target audience.
Make sure your website is mobile friendly.
In today’s world, having a mobile friendly website is a great way to set your site apart from the competition. With more and more people using their smartphones and tablets to browse the web, it’s important that your website is optimized for mobile devices. This means having a responsive design that looks great on all screen sizes.
In addition to knowing what to include on your website, it is also important to know what not to include. Here are a few things to avoid:
What not to include on your company website:
Too many ads: If you have too many ads on your site, it can be distracting and annoying for visitors. You want to make sure that your ads are relevant and placed in strategic locations so that they don’t interfere with the user experience.
Pop-ups: Pop-ups can be extremely annoying, especially if they are not relevant to the visitor. If you must use pop-ups on your website, make sure they are small and unobtrusive.
Too much text: Having too much text on your website can be overwhelming for visitors. Try to keep your text concise and to the point. Use headings and bullet points to break up large blocks of text and make it easier to read.
Music or automatic videos that play with audio: Automatic music or videos can be very off-putting for visitors. If you do choose to add audio or video content to your website, make sure that visitors have the option to turn it off. This can be especially annoying for someone who is browsing your website on the go, and all of a sudden a video starts playing – my first instinct is usually to immediately exit the website, definitely NOT what you want as a business owner.
We hope this blog has helped you decide what are the most essential elements that you should include in your website. Our team has built up this list using experience gained by working with businesses from a wide variety of industries. If you are looking to build a website, why not reach out to our team – even if its just for some advice, we’d be happy to help.
At Webatoo, we offer a wide range of services that can help you accomplish all your web design requirements. We have a team of experienced designers who will work with you to create a custom website that meets your specific needs. In addition, our developers are aware of the fact that your company will change over time. That’s why updating a photo, adding new content, removing old products, etc., should be done quickly and without any problems. We listen to the requests of our clients and make the necessary changes to their websites in a timely manner.
Our customers are our top priority, and we are always available to answer any questions or concerns that they may have. We want to help you create a website that is successful and stands out from the rest.
Some of our satisfied clients:
Every business is different, so every website should be too. There is no “one size fits all” solution when it comes to web development. But there are certain elements that every great website should include.
For a small business, a website is essential to promote the company and reach a wider audience. However, it is important to make sure that your website is well-designed and convenient. At Webatoo, we can help you create a custom website that meets your specific needs and gives your customers a first impression that lasts. Contact us today to learn more about our services!