Small businesses in Australia rapidly embrace the internet to expand their customer base and drive sales. By having an online presence, you can cut costs on advertising while still getting your message out to thousands of potential customers. It is more important today than ever before to have a website for your small business.
A website is one of the most important investments you can make to grow your business. Even if you are not selling anything online, a website can be a powerful marketing tool. However, it needs to be mobile-friendly and well-designed for it to be truly effective. The great thing about having your own website is that you control the content and can edit it at any time. This is useful for businesses of all sizes because you can make updates as often as necessary.
But why should you have a website in the first place? How can it help you grow your business? Let’s look at some of the significant benefits.
7 Benefits of Having a Website for Your Small Business.
1. You are in control of your brand
Websites are valuable tools for small businesses because you have complete creative control over your brand. You can use a combination of colours, fonts, images and formats to project exactly what your brand is all about. This level of control is not possible with other forms of digital marketing such as social media, in which your business must convey the brand within the confines of the platform.
2. You can provide your customers with information.
When you have a website, you provide potential customers with all the information they need to make an informed decision. Most people will research their options online before making a purchase, and not everyone reads physical brochures or pamphlets. At least 50% of websites are only one page long, meaning that visitors can quickly find the information they need and decide whether to buy your product.
Websites provide the simplest form of media to access. They are available to customers instantly with a simple Google search. This level of accessibility is unmatched compared to print media (which needs your customer to have your brochure, business card or pamphlet in hand) or even social media (which requires your customers to have an account with the social media App installed).
3. You can promote your business to a much wider audience
Search Engine Optimisation is an integral part of digital marketing because it helps you get noticed by search engines like Google. Google is more likely to show your business off to a larger audience if you have content that is structured, presented well and relevant to the search query of your target audience. A website is the primary tool to boost your SEO rank on Google.
If your target audience is well researched, and your website provides content that is relevant to that target audience, Google rewards your efforts with a higher organic search rank, which basically means that anyone looking for information that is closely related to your offerings have a higher chance of finding you, based on the high-quality content on your website. Good SEO content allows you to promote your business to a much wider audience.
4. You can show off your social media presence.
It is now common for small businesses to have a Facebook and Instagram account, as well as other social media profiles. Websites let you integrate your social media by pulling feeds onto the homepage and placing buttons on crucial pages. This means that customers don’t even need to leave the website to find out what you are up to.
5. You can show off awards and accreditations.
Many small businesses receive awards, accreditations, or ratings from independent organisations. These could be anything from restaurant health inspections to the number of stars awarded in a review. Your website is ideal for publishing your achievements because it will influence people’s buying decisions. It is even possible to include logos and small images of the accreditations themselves.
6. You can share your latest news, tips and articles in a blog.
Blogs are an essential part of small business websites because they provide fresh content whenever you need it. This is great for search engine optimisation because new material will appear in search results which means more people will find your website. Blog posts are open to comments, which gives customers the chance to share their thoughts about your products and services with others.
See our article article about why website content is important for small business: https://www.webatoo.com.au/why-is-website-content-important-for-small-businesses/
7. You can track website traffic for enhanced decision making.
Most small business websites come with analytics, which is an ideal way to monitor the traffic sent to your website every day. You can see where people enter and leave your website, which pages they spend the longest on, and how much time they spend looking at every page of your site. This information is invaluable for small business owners because it tells you what works and what doesn’t to improve your business over time.
Why You Need a Good Web Designer
A good web designer in Australia can be hard to find because not everyone has the necessary skills and knowledge to produce a small business website that works for your business. And small businesses in Australia come in all shapes and sizes, so you will need to find someone who can give your small business the professional web design it deserves.
Therefore, a web designer in Australia is something the business owners have difficulty finding, but it is an integral part of any small business in Australia.
There are a few key things to consider if you’re looking for a “website for my business.” First of all, small business owners have enough on their plate to juggle employees, inventory, and customers. They don’t want the hassle of maintaining a website when they could hire someone else to do it for them. Unfortunately, finding someone who can handle this responsibility is not always easy either because small businesses in Australia are often short-staffed. That is why small businesses in Australia need to take the time and effort to communicate their web design needs clearly and early on during the website design process.
A good web designer in Australia will be able to help small business owners with this type of web design. They need to work closely with small business owners to design and develop their small business websites. This means that small businesses in Australia can relax knowing that everything is under control while focusing more attention on running the day-to-day operations of their businesses.
The Bottom Line
Having a website is no longer optional for small businesses in Australia because it provides the necessary tools to compete with more prominent companies. However, websites are just the first step in your business’s digital media presence; customers want fresh, exciting content, which means that blogs are critical when it comes to building and maintaining relationships with customers.
Successful small business owners understand this better than anyone, and that is why they always have a blog, social media profiles, and a website for their small business. These avenues allow the owner to consistently communicate with potential customers and visitors.
In this article, you’ve learned why it’s so important to have a good website for your small business. You understand the importance of blogging and why social media is just as crucial to modern-day customers. And lastly, you know that finding a good web designer in Australia can be challenging. Still, it’s an effort worth making because they can help you get ahead of your competitors by improving how people find and use your website. Hopefully, this article has cleared up any questions you had about why your small business needs a website to achieve the maximum potential for success!
So, there you have it! If you’re still not convinced that you need a website for your small business in Australia, then we don’t know what else to tell you. But trust us, customers notice when you don’t have a website or a website that looks very outdated, and they will take note of it. It’s time to get with the times and join the rest of the small businesses that are already reaping the benefits of having an online presence. A web designer can boost you ahead of the curve by helping your business portray a contemporary, sleek and professional image of your brand to the rest of the world.
If your business needs a website, why not tell us about your project: https://www.webatoo.com.au/client-discovery-form/